Privacy Policy

Last updated: 01 September 2026

1. Who we are

Trend Trading London LTD is a fine jewellery house registered in England and Wales, with its boutique and atelier at 121 Sixth Avenue, Mankor Park, London E12 5PS. We are the data controller for the personal information you share with us through this website and in boutique.

2. Information we collect

We collect the details you provide when placing an order, requesting a repair or valuation, or contacting us by phone or email. This typically includes your name, contact details, delivery address, and notes about your preferences such as ring size or stone choices. We also record limited technical data such as your IP address when you visit this website.

3. How we use your information

• To prepare and fulfil your order or commission
• To manage your orders, repairs, valuations and after-care
• To provide after-care, servicing and lifetime guarantees
• To respond to enquiries and provide client support
• To send private previews and collection notes, where you have agreed

4. Legal basis

We process personal data where necessary to perform a contract with you, to comply with legal obligations such as accounting and hallmarking records, to pursue our legitimate interests in running a jewellery boutique, or where you have given consent for marketing.

5. Sharing your information

We share information only with parties needed to serve you: the London Assay Office, certified couriers, payment providers and our professional advisors. We never sell your personal data, and proposals remain confidential — always.

6. How long we keep it

Order and hallmark records are kept for six years to satisfy accounting requirements. Preference notes such as sizing are kept until you ask us to stop, so that future gifts fit perfectly.

7. Your rights

You may request access to your personal data, ask for it to be corrected or erased, restrict processing, object to processing, or request a portable copy. Write to Trendofuk@gmail.com. You also have the right to complain to the Information Commissioner's Office.

8. Cookies

This website uses only essential cookies needed to make it work. If we ever add analytics, we will ask for your consent first.

9. Contact

Questions about this policy: Trend Trading London Ltd, 121 Sixth Avenue, Mankor Park, London E12 5PS, or Trendofuk@gmail.com.